Phoenix Bats

Virtual Joy partnered with Phoenix Bats out of Plain City, OH. They specialize in producing premium quality, pro-level wooden baseball & softball bats and other fun wooden trainers & accessories. Where Virtual Joy brought value was in helping the web development team deploy a functional, user-driven, online digital bat selector. This tool allows potential customers in real-time, to select finishes for both barrel and handle colors. With hundreds of possibles combinations, this was a cost-effective alternative to traditional photography and ultimately has led to sales boosts.